First-ever Communications mentorship programme concludes in Indonesia 

Thu, 28 Oct, 2021

First-ever Communications mentorship programme concludes in Indonesia 

Jakarta: The Asian Football Confederation (AFC) conducted its inaugural Communications Mentorship programme - with the Football Association of Indonesia (PSSI) – the Continent’s first Member Association to benefit from the initiative. 

The mentorship programme, which was launched earlier this year, is part of the AFC’s commitment to provide its Member Associations with tailored made programmes to help enhance their media and communications capabilities and is a continuation of the regional media and communications workshops held over the last two years. 

At the forefront of the agenda was the PSSI’s ambitions to develop a consumer relationship management (CRM) system to improve its brand and to establish a stronger connection with their fans.

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