Thu, 28 Oct, 2021
Kuala Lumpur: Glory, strength and quality woven into a brand new look capture the identity of Asia’s top two continental club competitions.
The AFC Champions League celebrates the achievement of the clubs qualified to this stage of the competition by greeting them in the new look at the knock-out stage draw, as the imagery comes alive in Kuala Lumpur on June 6.
The AFC Champions League is the AFC’s premier club competition and provides the ultimate stage for clubs and players to take on Asia. The competition shines the spotlight on the stars of Asian football, continuing to capture imaginations across the continent and beyond.
The visual identity of the AFC Champions League incorporates the essential match ball which adds a playful element to the emblem.
The refreshed look brings the coveted AFC Champions League trophy to the fore, celebrating the prominent shape of the silverware all Asian clubs strive to win while the competition logo does not change. The competition has been given a fresh coat of sky blue paint, allowing for a sparkling shine effect which further underlines the diamond-like strength and quality of the competition.