AFC announces partnership with China Mobile Migu

Thu, 28 Oct, 2021

AFC announces partnership with China Mobile Migu

Kuala Lumpur: The Asian Football Confederation (AFC) today announced a partnership with China Mobile Migu for the 2021 to 2024 rights cycle. 

The deal was led by Super Sports Media and Football Marketing Asia (FMA) – the exclusive commercial partner of AFC competitions for the rights cycles 2021-2024 and 2025-2028.

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AFC President confident Asian football will emerge stronger in 2021

Thu, 28 Oct, 2021

AFC President confident Asian football will emerge stronger in 2021

Kuala Lumpur: Shaikh Salman bin Ebrahim Al Khalifa, the Asian Football Confederation (AFC) President, expressed confidence today that Asian football is on the right track to weather the current impact of the COVID-19 pandemic.

Chairing the AFC Executive Committee’s online meeting, the AFC President said that the unity and transparency that have been so successfully evident in the last seven years will provide the solid foundations on which a brighter future can be built.

AFC signs rights deal with Unitel in Mongolia

Thu, 28 Oct, 2021

AFC signs rights deal with Unitel in Mongolia

Kuala Lumpur: The Asian Football Confederation (AFC) has today announced that Unitel will be the first ever broadcaster in Mongolia to show the AFC competitions in the period from 2021 to 2024. 

The deal includes all major AFC national team and club competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar, the AFC Champions League and AFC Cup from the 2021 season, the AFC Asian Cup China 2023 and the AFC U23 Asian Cup Finals 2022 and 2024.

AFC announces rights deal with SIA Sport Media Group in multiple territories in Eastern Europe

Thu, 28 Oct, 2021

AFC announces rights deal with SIA Sport Media Group in multiple territories in Eastern Europe

Kuala Lumpur: A new media partnership between the Asian Football Confederation (AFC) and SIA Media Group was recently signed for Ukraine, Moldova, Belarus, Lithuania, Latvia and Estonia. The deal covers the FIFA World Cup Qatar 2022 Asian Qualifiers Final Round, the AFC Asian Cup China 2023, and the annual AFC Champions League in the 2021-2024 cycle.

As an established broadcaster – who operates dedicated sports channels Sport 1, Sport 1 HD and Sport 2 in the region – SIA Sport Media will make major AFC national team and club competitions available in these territories for the first time ever, and offer high-quality broadcasting services via established pay-TV channels.

AFC agrees rights with FPT Telecom in Vietnam

Thu, 28 Oct, 2021

AFC agrees rights with FPT Telecom in Vietnam

Kuala Lumpur: The Asian Football Confederation (AFC) has today agreed that telecommunications giant FPT Telecom will be their new media partner in Vietnam from 2021 to 2024. FPT Telecom secured the AFC rights through a competitive tender process, which had been launched by the AFC and Football Marketing Asia (FMA) in September 2019.

FPT Telecom’s deal includes all major AFC national team and club competitions, including but not limited to the AFC Asian Qualifiers - Road to Qatar, the AFC Asian Cup China 2023, the AFC U23 Asian Cup Finals 2022 and 2024, the AFC Champions League and the hugely popular AFC Cup from the 2021 season onwards.

FPT Telecom will provide extensive coverage of Vietnamese national team and club matches as well as all neutral matches through various offerings including their FPT TV (Truyền hình FPT) and FPT Play services.

AFC reiterates commitment to expand the impact of ‘fan-first’ strategy

Thu, 28 Oct, 2021

AFC reiterates commitment to expand the impact of ‘fan-first’ strategy

Kuala Lumpur: The Asian Football Confederation's (AFC) commitment to confirm football as the Continent’s number one sport, as outlined in its Vision and Mission, was further emphasised at the second meeting of the AFC Media and Communications Committee for the term 2019-2023 held online on Monday.

Chaired by Ganbaatar Amgalanbaatar, the Committee recognised remarkable progress of the ‘fan-first’ digital strategy, which has seen the engagement figures of the AFC’s digital platforms in 2020 surpass those achieved in 2019 – which also included the AFC Asian Cup record total engagement of 890.2 million.

AFC Marketing Committee reinforces commitment to strengthen AFC brand

Thu, 28 Oct, 2021

AFC Marketing Committee reinforces commitment to strengthen AFC brand

Kuala Lumpur: The passionate support and determination of Asian football was celebrated by the Asian Football Confederation (AFC) Marketing Committee at their second meeting, chaired by Dasho Ugen Tsechup, held online today.

The Committee chairperson reflected on a challenging year for world football in the face of the current COVID-19 pandemic and acknowledged ‘the AFC had to postpone and cancel several of our competitions as the health and safety of all our stakeholders took priority.’