Thu, 28 Oct, 2021
Dubai: A delegation from the Asian Football Confederation (AFC) conducted visits to UAE Pro League clubs throughout last week to oversee the Pro League Committee’s implementation of the commercial sustainability project in the areas of “Academies” and “Marketing and Media”, as part of the AFC President’s development initiatives programme which runs through to 2020.
Receiving the delegation was PLC CEO Waleed Al Hosani, and the two parties discussed details of the project and its importance to the development of academies, marketing and media sectors at clubs and the league.
The development project aims to boost the culture of sport professionalism which the PLC places as an objective in its 2017-2020 strategic plan, targeting the development of work systems within UAE Pro League clubs, especially in the areas of academies, marketing and media.
www.the-afc.com/en/more/photo/afc-plc2.html
