Thu, 28 Oct, 2021
Kuala Lumpur: The Asian Football Confederation (AFC) has a long-standing history in Malaysia dating as far back as 1965 when it moved its secretariat from Hong Kong to Penang, Malaysia shortly after its formation in the Philippines in 1954.
The AFC secretariat moved its operations to Kuala Lumpur, the country’s capital, beginning with the Football Association of Malaysia building in 1978, then to the office of the Olympic Council of Malaysia in 1995. On May 13, 1994, the AFC Congress decided that after nearly three decades in Kuala Lumpur, the administration should plant its roots firmly in the Malaysian capital.
Under the leadership of then newly-elected AFC President Sultan Ahmad Shah, the AFC was able secure a promising land site from the Malaysian government in 1997 just 20 minutes south of Kuala Lumpur, in Bukit Jalil, which was being transformed into a thriving metropolis and sports hub in preparation for the XVI Commonwealth Games in 1998.
A building committee was formed expeditiously under the chairmanship of current FIFA Council Member, Tengku Abdullah ibni Sultan Ahmad Shah, to oversee the construction of a three-storey building.
On May 17, 2000, the AFC celebrated a significant milestone in its proud history - the construction was complete, and for the first time, the AFC found a new permanent home – the AFC House.
www.the-afc.com/en/more/photo/afc_house_building_inauguration_-_dream_asia_kids.html
www.the-afc.com/en/more/photo/afc_referees_academy_launch.html
Thu, 28 Oct, 2021
Kuala Lumpur: Asian football marked another ground-breaking milestone of remarkable progress today as the AFC President Shaikh Salman bin Ebrahim Al Khalifa and FIFA President Gianni Infantino officially inaugurated the AFC New Building at the AFC House in Kuala Lumpur, Malaysia.
In a grand ceremony, the inauguration was also attended by members of the AFC Executive Committee as well as Presidents and General Secretaries from across the AFC's 47 Member Associations.
The expansion, which sees the AFC House increase its footprint by another 200,000 square feet, has been financed through the FIFA Forward fund and will further strengthen the AFC’s ambitions, through its Vision and Mission, to support its Member Associations with greater efficiency.
Thu, 28 Oct, 2021
The Asian Football Confederation (AFC) President Shaikh Salman bin Ebrahim Al Khalifa today signed the historic commercial contract with partners DDMC Fortis which secures the financial future of the game in Asia for a decade.
In Kuala Lumpur, Malaysia – the home of the AFC Headquarters - Shaikh Salman and Dr Yi Rentao, the Chairman of DDMC Fortis, signed the deal which gives the exclusive rights to DDMC Fortis to market the AFC’s commercial properties for the next two cycles that take place from 2021 – 2028 - starting with the FIFA World Cup 2022 final qualifying round.
The AFC President said: “This is a most significant day in the history of the AFC. With the signing of this contract, the AFC can guarantee its Member Associations that the game in Asia has tremendously solid financial foundations from which to build.
“I am grateful to DDMC Fortis for the confidence and trust that they have shown in the current success and future potential of the Asian Football Confederation. The game in Asia has never been in a better position and we should cherish that.”
Dr. Yi Rentao, Chairman of DDMC Fortis and Wuhan DDMC Culture Co. Ltd said: “We are extremely proud to sign this contract and enter into this significant partnership becoming the first Chinese enterprise to have secured such a comprehensive commercial mandate for a prestigious global football property. We see this partnership as an opportunity for DDMC to carry out the important “Belt and Road” strategy.
“DDMC Fortis was created specifically for the purpose of delivering this prestigious mandate for the AFC. We built the company by combining DDMC, a leading Chinese Sports, Media and Entertainment company, with Fortis Sports, an expert sports marketing agency founded by Patrick Murphy and David Tyler.
“By combining the global market expertise of the two companies we are in the position to take Asian football to the next level and kick-off a golden decade of growth.”
The agreement will confirm DDMC Fortis as the exclusive agency for the AFC during the period 2021-2028 and in turn they will be dedicated entirely to the AFC’s determination to deliver the three AFC Vision statements of being the world’s leading confederation; to produce successful teams and to confirm football as the number one sport in Asia.
Thu, 28 Oct, 2021
Doha: The Asian Football Confederation (AFC) has signalled its intent to become the world’s leading football confederation with the unveiling of its new Vision and Mission.
The new vision will also see the AFC focus on the success of Asian teams on the world’s biggest stages and strengthen the level of fan engagement to ensure football is the number one sport throughout the continent.
Speaking at the launch, AFC President Shaikh Salman bin Ebrahim Al Khalifa said: “Today we unveil our plans to ensure Asian Football and the AFC is recognised as the blueprint for success across the world of football. Our duty is to hand this great game over to the stars of tomorrow in even better shape than we inherited it.